Building brands through licensing
Merchantwise develops and manages comprehensive licensing programs for an exclusive portfolio of well regarded, high profile brands. Brand alliances include The Wiggles, Pacific Magazines' leading magazine titles, MasterFoods' world famous ‘M&M's'® Characters, Pokémon and Teenage Mutant Ninja Turtles amongst others.
Merchantwise is not the partner of choice for those seeking the ‘old
school’ approach to licensing, in which success is defined as hundreds
of brands in the agent’s portfolio, and licenses are issued on a reactive,
ad hoc basis. Our licensing development process ensures that all brands
are strategically managed to maximise their licensing potential whilst safeguarding
brand equity.
Why entrust your brand to Merchantwise?
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All our brands are subject to individual strategic assessment,
with a strong emphasis on long term brand building, not erosion |
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Merchantwise personnel have years of experience and know-how
in building and maintaining successful licensing programs |
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The only Australian licensing agency to provide fully integrated creative, research and analytical support to your licensing program |
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Extensive relationships with many leading manufacturers, wholesalers
and retailers of licensed products and services |
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Above all, our dedicated team has the FOCUS, PASSION and ENERGY
to make the most of your brand opportunities |
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