Knowledge is power

The business world is full of uncertainties. Often, the toughest challenge is to address an area of uncertainty using the best tools at our disposal. While we may never achieve perfect knowledge, we may learn just enough to outsmart our rivals and gain competitive advantage.

That’s where Merchantwise comes in. Our market intelligence services help to fill the knowledge gap and give you an edge over your competitors. We add value by using innovative research methods and analytical techniques to give you practical, action-oriented recommendations.

Merchantwise provides three broad types of market intelligence:

 
1 Specialist Research
Tailored quantitative and qualitative research projects into consumer brands and markets, addressing issues such as consumer attitudes, brand awareness and buying behaviour
2 Industry Analysis
In-depth examination of all available data sources to examine issues such as market dynamics, competitive activity and consumer trends, both locally and internationally

Market Intelligence clients include Disney, Mattel, The Cancer Council of Australia, UR1 International, MasterFoods, Australian Sports Commission, Coles Myer, AFL, Funtastic and Kellogg Australia.